DataLife Engine - Softnews Media Group

Have you been asked to write a marketing campaign plan? Are you not sure where to start?
Simply download this template and replace the example content with information about the product or service you're seeking to promote. It's written by marketing
This template covers the six key components of any campaign plan;

Campaign objectives
Target audience segmentation
Customer needs analysis
Message hierarchy
Channel strategy
Campaign timeline

It includes information on how to derive a marketing strategy from your corporate strategy, how to use data to segment your target audience, and which channels promote awareness, consideration, acquisition and loyalty.

Tags: Marketing, campaign, plan