DataLife Engine - Softnews Media Group

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. I

It is massive covering topics such as:

Understanding Client Briefs

Learning to Ask the Right Questions

Client and Competitor Research

Finding a Target Audience

Creating a Customer Persona

Finding a Style Direction

Finding a Brand’s Position in the Market

Word Association Exercises

Word Mapping and Other Brainstorming Activities

Sketching Concepts

Learn How to be Creative

How to Select Concepts for Further Development

The Entire Logo Design Process

Picking the Right Typeface

Gridding and Finalizing Our Logos

Creating a Logo System

Creating Typographic System

Creating a Flexible Color System

Understanding Color Psychology and its Effect on Brand Design

Working with Projects and Mockups to Further Develop Color Palettes

Applying Our Brand Systems to Real World Projects

Learn How to Write Ad Copy for your Brand

Creating and Writing your Brand Voice and Language

Creating Photography Rules for Brands

Developing a Full Client Presentation

Creating a Behance Portfolio Case Study

Understanding the Basics of Brand Standards and Brand Guidelines