DataLife Engine - Softnews Media Group

Way back in the summer of 2016, Turquoise Branding invited us to collaborate on a pitch to rebrand the UEFA Europa League 2018—21 competition. Turquoise were developing an angular symbol for UEFA, a wave of energy that passes through and unites all visual elements of the identity. They were looking to create a bespoke typeface that reflected this theme, one that could embody the spirit of the dynamic proposal and become synonymous with the competitions values. A typeface that could communicate energy, ambition, spark and positivity.