DataLife Engine - Softnews Media Group

I had a re-branding contract for a tech company. In the brief it called for a sci-fi/tech look. I designed two custom type designs/logos as the client specified they were not looking for a traditional icon. The Neutrina typeface is based on the design the client didn’t choose. Okay. I know what your thinking. This is the “ugly sister” logo font. That’s not the deal here (or maybe it is...). The client loved both of the designs, and in the end I made the final decision for them. Since the brand name included most of the characteristics needed for an entire typeface I decided to build out the complete alphabet. This is the end product.

There are no capital letters included in this design. I thought about adding them. I had some ideas. But in the end I simply liked it without them. I figured, if I got any requests I could add them in the future.

I feel Neutrina is hybrid of blackletter and 1980s tech. You, as the creatives, will see it however you do. It is definitely not designed for large copy. It would make you dizzy reading it used in more than a few words. Trust me, I tested it to do the kerning. But it does have a cool voice when used for the right job.

Tags: Neutrina, Blackletter, Meets, Sci-Fi