DataLife Engine - Softnews Media Group

"Fresno" is a display typeface created for the Fresno Bobcats as a part of "The UFL Project". The Bobcats are team 1/32 of this project, and the first team typeface released.

"The UFL Project" is a reimagining of 32 fictional football teams (named the Ultimate Football League), I created when I was 11, complete with stats, rosters, and team histories. The goal is to bring the brand to life through visuals, custom typography, and to make each individual team a brand of their own.

"Fresno" is a typeface inspired by the clean and curved sans-serif letterform with a dash of competitive spirit. It's purpose-built for legibility and headlining at various sizes. This titlecase typefaces includes both tall and short caps and over 115+ custom characters and kerning pairs.

Tags: Fresno, UFL, Project