DataLife Engine - Softnews Media Group

Gerard Unger developed this newspaper font between 1984 and 1987 for Dr.-Ing. Rudolf Hell GmbH, Kiel. He was mainly influenced by William A. Dwiggins (1880-1956), the typographic consultant of Mergenthaler Linotype, who started to develop more legible, alternative fonts for newspaper printing as early as 1930. Swift was named after the fast flying bird. Austere and concise, firm and original, Swift is suited for almost any purpose. Swift has been specially developed to sustain a maximum of quality and readability when used in unfavorable print and display processes, e.g. newspapers, laser printing and low resolution screens. Its robust, yet elegant serifs and its large x-height provide an undeniable distinction to the typeface, making it suitable for corporate ID and advertising purposes as well. Swift 2.0 family was designed in 1995. It’s an improved version with technical and aesthetic enhancements and new family members. The Cyrillic version was developed for ParaType in 2003 by Tagir Safayev. Please note that this family includes only basic latin characters; it does not include accented characters required for western and central Europe.