DataLife Engine - Softnews Media Group

Conceptualized by Dalton Maag font developer, Spike Spondike, Blenny is a true individual, with elegant hairlines and exaggerated ball terminals. Soft, voluptuous curves and a retro feel make it suitable for branding, bold headlines, or product labels. Blenny comes in one weight and supports two script systems, Latin and Thai. Inspiration comes from everywhere and Spike’s early sketches for Blenny played with a vintage, seafaring theme inspired by visits to the beach at St Leonards on the South Coast of England. Other influences included the retro typefaces used on old electronics equipment and gin bottles. It was Spike’s previous experience of working with Thai, and a trip to Bangkok, which prompted her to connect the diversity of shapes in the Thai script with the design of Blenny. Spike relished the challenge of creating the Thai glyphs whilst maintaining the key features of Blenny’s design. Creative decisions on the Thai in turn led back to refinements to the original Latin. For Spike, the end result is visually very pleasing. “Individual glyphs such as the “a” seem to wrap around themselves in a hug”. Bruno Maag, Chairman of Dalton Maag loved the design from the minute he laid eyes on it. “I’m considering having a tattoo done with it”. In honor of their new font, Dalton Maag has created the Blenny gin cocktail. Just like the font it’s named after, a Blenny is bold, punchy and has a touch of class.