DataLife Engine - Softnews Media Group

The main difference between Accord Alt and Accord is in the way curved strokes join with vertical stems in letters such as “bpn”. The Italics are designed at an italic angle of 10 degrees. All the letter forms have been kept similar while designing italic instead changing the form e.g. ‘a’ remains same double story in italic also instead changing it to single story. The intention is to keep it simple and neutral which helps communicate the corporate sense of professionalism.