DataLife Engine - Softnews Media Group

A display typeface which is rooted in both classical form and the sharp edges of photoype lettering. The typeface looks back to the historic forms of French typefounder Jean Jannon for it’s base, as well as the curved terminals and weighty serifs of the work of William Caslon. The various interpretations of their work throughout history have been applied to give each letterform presence, stability and rigidity. Sharp phototype swashes culled from the logo for Emperor, a line of golf shoes released by Onitsuka Tiger thirty-plus years ago have been applied to give the face a timeliness of the Modern/Postmodern era, offsetting the historical skeletal frame.