DataLife Engine - Softnews Media Group

Madre Script is a typeface that experiences adopting two building models: the typographic (with repetition of shapes) and the script (with the freedom of writing). The models are presented in a subtle, unobtrusive way and mainly without conflicts. The essence of each personality is present, coexisting harmoniously and enjoying the same stylistic space. After careful evaluation of the connections between characters, intelligent standards have been established for use of the ‘Contextual Alternates - calt’ OpenType feature, that used together with the ‘Ligatures - liga’ feature, offers a gentle and friendly pace. Madre, is therefore, a discreet, near silent ‘scriptypography'. It is the ideal choice for editorial, packaging and branding.