DataLife Engine - Softnews Media Group

"Byblos" is the name of a town in Lebanon and the name of a famous hotel in St. Tropez. Some time ago I discovered their old logo in an old french magazine, just 5 by 3 centimeters small without any text, address, telephone number not even a picture.

They did not need that, that's how famous the hotel and its old logo was. Well they abandoned their identity when the place was sold to a big chain – I think. But the logotype, just those five letters inspired me to this new font. I evokes times past and has a little Bauhaus in it as well as a really modern touch, all depends on the way you use it.

Tags: Byblos, Font