DataLife Engine - Softnews Media Group

Atlan—a Latin ’spin-off’ of classic geometric sans typefaces. Remembering typefaces like ‘Kabel’ by Rudolf Koch while paying attention to current design needs was the starting point for ‘Atlan’—a simple, elegant and appealing font. This typeface is based on highly expressive sans-serif geometric fonts of the 1920s. We challenged ourselves to reinterpret these characteristics without losing expressiveness in order to create a functional and versatile design. This process resulted in a font, with display features, well-suited for light, uniform-coloured texts. The family offers a variety of styles from the elegant Thin weight—ideal for publishing and corporate websites—to the Heavy variant (perfect for logotypes and packaging), which reveals the stylistic elements of the typeface.

Tags: Atlan, Intro, Offer