DataLife Engine - Softnews Media Group

The tradition at the New York Times magazine has been to dedicate the year’s last issue to the people who passed away during the year, especially those whose lives have affected us. Art director Nancy Harris Rouemy, whose typographic design sense has earned her many prestigious awards over the years, decided on an all-type magazine cover for the 2008 issue, and commissioned Canada Type to do a new typeface especially for that project. Now Memoriam is finally here in retail form—not least because hundreds of people have asked for it. Though a few other Canada Type faces were used in the magazine with great results over the preceding months (mainly Ambassador Script and Sympathique), Nancy thought a some of the ideas in Jezebel's uppercase and Treasury's lowercase would be a good fit onto an all-type commemorative cover, but with a much higher contrast and the infusion of a more luxurious and elegant brand of poster calligraphy that doesn't date itself. After a few different attempts, the first shapes were born, and six weeks later there were enough forms to do the cover. The typeface was such a success with the editors and designers, it was used all over the magazine, instead of just the cover.