DataLife Engine - Softnews Media Group

Grifo is an economic text face designed for magazines. It’s made to save space in long texts and in big, tightly set headlines. The family has three optical sizes: S, for text; M, for titles and L for big headlines. Each of these have five weights from Light to Black, with matching italics. Grifo’s design draws on the extreme hight stroke contrast of the neoclassic types but has bracketed serifs and sharp triangular terminals. Indeed, sharp spikes and hooks are one of grifo’s traits, specially in the L size. It’s full of talon shapes, like the c, e, the bottom curve of the t, or most obviously, commas and quotes. One other distinguishing quality is the prominently rational approach of the shapes, with very hard lines, as if the letters were cut with a scalpel. Vertical strokes all end with abrupt horizontal cuts and the baseline serifs of the letters a, d and u where cut off, to give the alphabet a harder and simplified edge, contributing also to save space. Grifo is the portuguese word for Griffin, the sharp-clawed, half-lion, half-eagle, mythological creature.

Tags: Grifo, Font, Family