DataLife Engine - Softnews Media Group

Aisha originated from research about the Maghribi script – its regular Arabic weight is based on the foundry type Titus discovered in a 19th century book. In the process of design Titus reinterpreted the sources within the framework provided by current usage and technology. He developed a Latin face to accompany the Arabic, drawing both as independently usable, yet closely related typefaces. The Latin version of Aisha is one of the designs where the style of the Arabic version shaped the direction for the Roman letters, rather than the other way around. Drawing on research around Maghribi calligraphy, and inspired by expressive Moroccan lettering, the resulting designs feature generous curves and joyful variations, rendering Aisha a historically informed typeface for contemporary requirements, with a wide range of weights in both Arabic and Latin.

Tags: Aisha, Font, Family