DataLife Engine - Softnews Media Group

Designed for maneuvering in especially cramped quarters, Anchor is a four-weight family of round display gothics. As with many of our typefaces, Anchor’s life began as the solution to a typographic dead end: what if the narrowest style of a typeface isn’t narrow enough? That was the case when we redesigned our website and realized 48 pixels was a mighty narrow space for words like ‘download’ and ‘specimen’ to remain reasonably legible. Being type designers, we immediately ditched the CSS for BCPs and had the beginnings of a narrow display font. Initially just a single weight, Anchor is now a family of fonts ranging from Medium to Black. The plump Bold and Black weights easily lend themselves to swagger and exaggeration while the Medium and Semibold remain economic and capable of straightforward display work. We refer to them as ‘display gothics’ primarily in homage to the influence of the 19th and early 20th century types that provided the roadmap for this series.

Tags: Anchor, Font, Family