DataLife Engine - Softnews Media Group

Stag mixes the contemporary taste for large x-heights and quirky details with influences from continental Egyptians of the early 20th century. Stag was originally designed as a headline face for the US edition of Esquire magazine in four weights, in Roman & Italic. Because it was originally intended for for just a handful of very large, very heavy words at a time, I focused on making the spaces between characters as interesting as the space inside them, ending up with an unusual mixed bracketing treatment on the serifs. This contrast between sharp and soft forms grew into the main design feature of the family, with the balance shifted more towards soft forms in the cursive-influenced italic.

Tags: Stag, Font, Family