DataLife Engine - Softnews Media Group

Forza. Articulate meets assertive.Succinct geometries make for an expressive type family that’s ardent, disciplined, shrewd, and commanding.Some of the world’s most complex typography can be found in magazines. Their formal requirements are daunting — even the simplest magazine includes listings, tables, complex navigation systems, and painterly display typography — but even more daunting are the multitude of editorial voices that they require. A title such as Wired might take “technology” as its theme, but it covers technological topics from cultural, political, commercial, social, and philosophical perspectives. Science requires a different voice than science fiction, as do lofty prognostications and down-to-earth service pieces. The title that includes all of these needs an especially acrobatic family of fonts.

Tags: Forza, Font, Family