DataLife Engine - Softnews Media Group

The dominant trend of the mid twentieth century simple sans serifs still reverberates in visual culture. Graphik proves that it is still possible to create something refreshing inspired by this era. Taking cues from the less-known anonymous grotesques and geometric sans serifs, Graphik is perfectly suited for graphic and publication design. Originally designed for Schwartz’s own corporate identity, it was later finished for Condé Nast Portfolio and then expanded for Wallpaper* and later T, the New York Times Style Magazine.

Tags: Graphik, Font, Family