DataLife Engine - Softnews Media Group

When I initially drew the letterforms for Lust and Lust Script, I thought I had it, I thought I had created some of the most wantonly teasing letterforms I could produce. It didn't take long before I wasn't satisfied and was convinced I could take it further—but I questioned its usability. Other than being almost Venusian in proportions and bearing a much greater contrast, I worried it could not be reasonably used so I did nothing but sketch out the basics and move on. But those early sketches stuck with me, and led to refinements far faster than I anticipated… it seemed almost natural to continue on, so I developed each of the 4 main styles associated with Lust: the Regular, Didone, Italic AND Script. All have been completed and mastered to worked seamlessly amongst their immediate and extended families.

Tags: Lust, Hedonist, Font, Family