DataLife Engine - Softnews Media Group

In the 1960s and 1970s “typography” suffered a dramatic change. Sometimes influenced by hallucinogens and the psychedelia movement, artists started to break some rules of type by giving letters a lot of movement. They would change their proportions, play with the baseline and the logic of distribution of weights.With Beatle I wanted to mix the delicacy of engrossers script with the exuberance of flower power. Since hippies clearly don't follow really strict rules, I found that neither did letters from that era. Or, at least, there are not many (if any) guides of lettering which explain how to do them out there.The result is a font designed with a lot of freedom; filled up with provocative alternates and fat tails.

Tags: Beatle, Font, Family