DataLife Engine - Softnews Media Group

It's like hiring your own professional sign painter with a solid repertoire of styles. Each one is distinctive, yet clearly by the same hand – in this case, Laura Worthington's, holding a pointed brush. No variants were created on the computer; each weight and version was individually hand-lettered.

Ed's Market lets you evoke the warm, inviting vibe of classic 20th-century grocery posters and showcard lettering right from your type menu. But smart programming ensures that digital perfection doesn't trump human charm: each display face features three variations of each letter, to ensure a natural hand-painted look when characters repeat.

Ed's Market includes a main script, bold script, and upright script, each with more than 100 alternate characters and swash forms. The display faces include mixed-case regular, and all-caps versions of narrow, narrow slant, regular slant, bold, bold slant, and wide styles.

The best sign painters added practical graphic elements to accent their layouts, and Ed's Market is no exception. Mix and match the script and display styles with Ed's Market design elements, featuring expandable arrows, rules and ribbons; along with badges, swashes, scribbles, clouds and snipes.