DataLife Engine - Softnews Media Group

We love sports – like billions of fans all over the world – but in Argentina, we really love fútbol (soccer). Fútbol is part of our culture: it makes our hearts’ race and our pulses quicken, it inspires screams of joy and screams of anguish, and it has been the cause of more than a few heated conversations amongst friends. So you can imagine our delight when, in recent years, a local team’s fútbol jersey used a Sudtipos font; it got us thinking about designing a font that explicitly had sports in mind yet still had the versatility to work for other types of projects.