DataLife Engine - Softnews Media Group

Hudhud's concept is centred around mixing influences from the two constructions of the Arabic script: Solid and Fluid. Hudhud explores the expressiveness, playfulness and rounded nature of the Maghribi letterforms in a contemporary environment while infusing the Naskh influence in the fluidity of the baseline, the contrast modulation and the construction/proportions of some letters. The result is simultaneously whimsical and practical. Its dual nature expands its performance ability throughout various contexts. Hudhud comes in six styles ranging from Thin to Heavy.

Hudhud is Arabic for Hoopoe, a brown bird found across Afro-Eurasia known for its black dotted crown of feathers. Its wings and tail are adorned with a striking graphic pattern of black and white feathers.