DataLife Engine - Softnews Media Group

While developing one of their own IP’s, Pilot needed a typeface which reflected a developing story with a science fiction theme. Mentor-51 is proudly the first release born out of this IP. It was created by designer and Pilot co-founder Bill Concannon and Brendan Keohane, a graphic designer at the studio. Pilot, located at Boston Design Center, is home to graphic designers and illustrators who enjoy the mix of the two disciplines. Pilot’s primary goal is effective brand development through telling brand stories using strategy and art.