DataLife Engine - Softnews Media Group

Striver is an sharp editorial type system that was carefully designed to ensure optimal performance at different scales: Display, Text and Micro. We started by designing the display version, where everything is sharp and tightly fitted to ensure bold impactful headlines. The italics of this version keep the same spirit with a slight inclination and contemporary letterforms. Then when we felt we had achieved it's maximum performance we carefully reconsidered every decision we had made for the other two styles. Experimenting with different proportions, character shapes, italic styles, angles and more.

Tags: Striver, Superfamily